Nothing But Haircare Seeking Atlanta Natural Hair Models
M&M Products Company, maker of the new Nothing But hair-care collection from Sofn’free, is searching for natural-hair models, 18 years and older, for an upcoming video shoot in Atlanta. The video series will follow each woman’s three-week hair journey using the new product line.
About Nothing But: Nothing But products are affordably priced and created especially for curly-haired women, regardless of ethnicity. They are made without ingredients that natural-hair enthusiasts tend to shun (i.e., petrolatum, mineral oil, sulfates, parabens, colorants, and phthalates) and help to enhance the look and condition of curly hair.
The Concept: Each woman selected will participate in a “before” video session on April 4 to discuss her hair journey with Will Williams, Director of Education and Product Development for M&M Products Company. Will will recommend a customized hair-care regime, provide Nothing But products, and lend her a portable HD camera for her to film her own use of the products over a three-week period. On April 25, each woman will meet again with Will for an “after” video session to discuss the experience. Final videos will include the before, after and individual videos.
Model Requirements: All women must be 18+ and have naturally curly hair. All ethnicities are welcome. Following are the hair types the company is seeking:
· Shoulder-length, loose waves or loose ringlets
· Ear- or collar-length, loose waves or loose ringlets
· Short (above the ears) loose waves or loose ringlets
· Long or shoulder-length tight curls or coils
· Ear- or collar-length tight curls or coils
· Short (above the ears) tight curls or coils
· Transitioning hair, with tight curls
Models must be available between 8:00 a.m. and 12:00 p.m. for approximately one hour on BOTH April 4 and April 25. (Final shoot location TBD.) Snacks will be provided, and all participating models will receive the complete Nothing But collection.
Timing: To apply, complete and submit this form here no later than Wednesday, March 28. The photo request portion of this application must show your hair in its CURRENT state and length.
The company will contact selected models via phone on Friday, March 30, to schedule the video sessions for the following week.