Naturalists Tell Design Essentials Their Top Ingredients for Natural Hair

Online survey reveals secrets and attitudes behind natural hair trend

Naturalistas recently told Design Essentials Salon System that ingredients are the key to natural hair care. The results are part of an online survey in which 200 African American and Hispanic women, ages 18-64, responded to questions designed to assess their attitudes and behaviors toward wearing natural hair.

Women who would like certain ingredients were most likely to mention a natural oil as what they’re looking for: olive oil, coconut oil and jojoba oil. Listing the health of her hair a main concern, vitamins and moisturizers are also desired- even at the generic level. Additionally, shea butter was a favorite among the respondents. Overall, the top ingredients most desired in hair products were:

  • Olive oil
  • Vitamins
  • Coconut oil
  • Jojoba oil
  • Moisturizers
  • Natural oils
  • Shea butter

“One of the things that the industry is moving towards is the use of natural products and our consumer research keeps us on the forefront of that trend,” Tracey Gibson, Director of Marketing for McBride Research Laboratory, creator of Design Essentials, added. “Nourishing ingredients help women maintain natural hair and showcase their hair’s natural beauty. The ingredients highlighted in this survey are exactly what women who are transitioning or wearing natural hair styles should seek in their products.”

Utilizing the results found in the Natural Hair Survey, Design Essentials® most recently participated in the World Natural Hair, Health, & Beauty Show by offering educational classes to both professional stylists and consumers. The classes, which focused on the versatile styling options of natural hair and Design Essentials® Natural, were a huge hit amongst attendees. Design Essentials® also offers the Step by Step Styling Guide that features six beautiful and simple styles for natural hair, which is accessible online at

Additionally, the survey found that the top ingredients to exclude from hair products are alcohol, chemicals, lye, mineral oil, sulfates and lanolin.

Design Essential launched Design Essentials Natural in 2010 during its 20th anniversary celebration. It features various products containing many of the preferred ingredients naturalists require in their hair products. In addition, the line is formulated with natural ingredients, making it silicone-free, paraben-free, mineral oil-free, paraffin-free, petroleum-free and fragrance-free.